| Making Betting Better | ||
| Set up in 2005, Better is the trading name of Betting Shop Services Ltd. With an executive team of experienced gaming, retail and technology executives the management brings a wealth of experience to the brand. | ||
| Ian Hogg Managing Director |
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| Ian has extensive experience in the technology, media and betting sectors. Formerly Managing Director of At The Races (2002-2004) and a board member for Arena Leisure Plc (2001-2005), Ian has a passion for racing and sport and is a regular at Windsor and Lingfield. | ||
| Mike Langford Finance Director |
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| Mike, a Chartered Accountant joined Better after 7 years as Finance Director for two of Britain's largest and most successful multi site franchise operations. Previously he was Finance Director of a City based private equity Company that was part of the B.A.T Industries Group and before that spent four and a half years in Bermuda. Mike was born in Hereford and puts his interest in National Hunt Racing down to his father and grandfather who regularly took him to the Cheltenham Festival from an early age. He is also a passionate Chelsea supporter and has been a season ticket holder for nearly 20 years. | ||
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David Bedford Trading and Development Director |
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| Drawing on many years in the bookmaking industry David brings a wealth of knowledge and experience to the company. Most recently he was Head of Licensing at William Hill following 9 years as Development Manager at Stanleybet. | ||
| Conleth Byrne Marketing Director |
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| A full member of the Chartered Institute of Marketing, Conleth has extensive experience in the betting industry. He joined Better in January 2007 after spending 15 years at Ladbrokes, working across various functions including operations, customer services and marketing. His primary responsibility in the past 5 years has been the introduction and development of Fixed Odds Betting Terminals. | ||
