Making Betting Better
Set up in 2005, Better is the trading name of Betting Shop Services Ltd. With an executive team of experienced gaming, retail and technology executives the management brings a wealth of experience to the brand.
Set up in 2005, Better is the trading name of Betting Shop Services Ltd. With an executive team of experienced gaming, retail and technology executives the management brings a wealth of experience to the brand.
Ian Hogg Managing Director
Ian has extensive experience in the technology, media and betting sectors. Formerly Managing Director of At The Races (2002-2004) and a board member for Arena Leisure Plc (2001-2005), Ian has a passion for racing and sport and is a regular at Windsor and Lingfield.
David BedfordDirector of Development and Operations
Drawing on many years in the bookmaking industry David brings a wealth of knowledge and experience to the company. Most recently he was Head of Licencing at William Hill following 9 years as Development Manager at Stanleybet.
Vineet PatelFinancial Director
A big four trained chartered accountant, Vineet was formerly Chief Accountant at Camelot, operators of the National Lottery, and most recently Financial Controller for London Luton Airport.