Betterex Terminals
The Betterex betting exchange terminal in the foreground
is one of four fitted at Wood Green. This offers a
choice of prices to customers making Better shops the
only ones in the UK to offer a choice of prices and the
ability to lay an outcome on every event. In addition
the terminals offer in running betting on every race.
better
value
With more prices to choose from on a variety of sporting
events Better customers have the opportunity to select
the odds that offer the very best value. Given the pick
of either our over-the-counter price, or our Betterex
price or by deciding to lay a selection they think will
not win, Better customers are more likely to get the
best value in our shops
compared to anywhere else on the high street. It is even
possible to back a selection early and if the price
subsequently shortens you can lay the bet on Betterex
and guarantee yourself a profit regardless of the
outcome of the event. With clear informative screens
Betterex is simple to use and offers easy access to more
markets, more prices and more opportunity than ever
before. Just touch the screen to get started or ask our
staff for a demonstration.
better
choice
Help yourself Betterex is a simple to use self-service
betting exchange terminal that gives you access to
choice and value that is unrivalled on the high street.
Betterex offers you more betting opportunities than ever
before.
Choose the price
With Betterex you have the choice of two new prices in
addition to the Better price, the SP or the Tote price
available over the counter – that’s five prices for
every race.
Betterex back price
By taking the ‘back’ price you get an exchanged fixed
price.
Betterex lay price
By taking the ‘lay’ price you are betting that your
selection will lose. It’s just like being the bookie.
Choose the market
Betterex offers more markets to bet on. Whether it’s
German horse racing, Turkish football, GAA or NBA Better
has more prices on tap – it’s all there at the touch of
a button.
Choose the time
Betterex offers more early prices and even lets you bet
after the off, giving you more flexibility and more
in-running opportunities than have ever been available
on the high street.
Betterex
Q&As
What is the Betterex terminal? The Betterex terminal is
a terminal that allows the customer to bet into an
exchange. An exchange enables you to either place bets
on an
event for which someone else has offered odds (known as
backing) or you can offer odds on an event yourself
(known as laying). In a betting exchange, customers bet
against other bettors, not against a bookmaker.
How does it work?
The terminal provides a simple link to the BetDaq
betting exchange via an internet connection. You put
cash into the terminal and receive a betslip as soon as
a bet has been placed. Winnings are paid out over the
counter or can be put back into the terminal in order to
place further bets.
Is it difficult to use?
It is very simple to use. You start by loading cash into
the terminal and then navigating a simple menu to find
the desired event using the touch-sensitive screen. On
each event the terminal will display the selections
along with a price to back and a price to lay. After
making your selection and choosing your price you then
select the amount you want to bet. The terminal displays
details of the bet and as soon as you confirm the bet a
betslip is printed out.
Who am I betting against?
You are betting against people who have offered the
price on the exchange. They could be using terminals
such as ours or betting over the internet anywhere in
the world. The exchange handles the money transactions
and we pay you in the event of a win.
What’s in it for Better?
Better apply a small mark up to the prices offered on
the exchange. The odds displayed on the Betterex
terminal include the mark up.
What can I bet on?
You can bet on any of the markets displayed on the
Betterex terminal. There is normally an extensive list
of events that include international horse racing, GAA,
foreign football and Asian Handicaps.
How do I put money into the terminals?
You can load £5, £10 or £20 notes into them or you can
put money behind the counter and ask our staff to credit
the terminal.
Where are the betting rules to be found?
The rules are clearly displayed on the terminal itself
and a printed version is available for viewing behind
the counter. The rules are slightly different to the
rules for ‘over-the-counter betting’.
How do I get paid?
The Betterex terminal will print a betslip that shows
the details of your bet and the potential return. If you
have a winning bet, the betslip can be exchanged for
cash at the counter or can be inserted into the Betterex
terminal which will then add the winnings to
your balance. The Betterex terminal will only register a
win after the event has weighed in.
If Better are adding a
margin why shouldn’t I bet on the internet and save the
margin?
The customer always has the choice of betting online or
betting in a shop. At Better we aim to make the customer
experience so good that the choice is an easy one to
make.
I’ve heard exchanges display prices differently. Is
this true?
Betterex can show prices as normal betting shop
fractions e.g. 9/4 or 5/2 or as decimals e.g. 3.25 or
3.5. There is a button at the bottom of the screen
called ‘display odds as fractions’ that allows you to
see the odds in either format.




